It was only just shy of 4 years into Led Zeppelin’s career, but they had already become larger than life figures. A lot of that has to do with the mystique that had grown up around them, but it was also because they’re a band of personalities. Jimmy Page alone is interesting enough to carry the band, but Robert Plant provides his own brand of sex and swagger, equaling Page at the very least.
The music and celebrity press of the day (a completely different animal than we have today) swarmed around them with copious words. Surprisingly little of it was positive, too. I think music reviewers were so upset over information about the band being so scarce, and it came out in their reviews of Led Zep’s albums. Some of the press about I, II, and III was not kind at all. It’s understandable that with IV, they decided to disappear.
IV was released without a title. Understand that; it wasn’t an eponymous album (though I was), but rather a completely untitled album. IV is just a convenient thing to call it since it’s their 4th album, and the previous two used Roman numerals. It’s also sometimes called Four Symbols, Runes, The Hermit (from the inner gatefold artwork’s similarity to a tarot card), and ZoSo.
The name “Led Zeppelin” doesn’t appear anywhere on the album. There isn’t even that picture of the Hindenburg from their first album to help you along. The band members also aren’t listed anywhere, nor are the song titles. There are no lyrics except the last 9 lines of “Stairway to Heaven,” and they’re not even titled as such. In fact, the only text that appears anywhere in the entire artwork is that of the aforementioned lyrics, and four inscrutable symbols.
It turns out the “ZoSo” thing is one of those symbols, and it wasn’t even meant to be text of any kind. These four symbols are representative of the four band members, the ZoSo symbol corresponding to Jimmy Page. In case you care, the feather is Robert Plant, the trinity is John Paul Jones, and the three circles is John Bonham.
Looking at it with a critical eye, this is suicide. Music artist simply can’t release and album with no information printed on the jacket. The fact that the album has no name seems minor to me when compared with the lack of text. No band name, no member listing, no song titles, no nothin’. What’s the reaction going to be of someone like me who encounters the album 19 years after it had come out? I was going, “hey, what’s this?” I didn’t get an answer. Most people lose interest without name recognition. Without a title and without text on the album jacket, the only hope IV has is to become very, very famous… which, of course, it did, and almost instantaneously.
It’s a little ironic, but Led Zep’s intention was to disappear with this album and allow the music to stand on its own, and IV brought them more fame and adulation than ever before. Critics were wetting themselves like excited puppies, the near-opposite of their harsh words for the confusing dichotomy of III. And the 40+ years since IV came out have seen the four of them rise to mythical and god-like status, leaving mere celebrity behind.
If ever there was a case of an album being an “instant classic,” IV was it. I hate that term, myself. Part of something being classic is that it has stood the test of time, and that’s why it’s incredibly hard to tell new fad bands from musical acts that will still be talked about in 20 years. “Instant classic” is, therefore, a contradiction in terms.
But whether or not IV was an instant classic in 1971 doesn’t matter anymore. It’s classic because every song is fantastic, it sounds unique amidst its time, it can fascinate us regardless of when we encounter it, and it creates a zeitgeist, a sense that it exists outside of time; was, is, and is to come. IV is just one of those albums that will last forever.